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The virtual influencer trend is leading to the expansion of other AI-generated content. Lil Miquela creator Brud, which was acquired by NFT developer Dapper Labs in late 2021, needs to offer the influencer’s followers the power to create their very own digital worlds and assist develop her storyline. Miquela and her ilk are getting a voice, too — Rozy, for example, now releases music as a singer. This might herald a future where manufacturers can use virtual models to work together with fans and customers. In reality, one can now guide virtual fashions to appear at occasions through The Diigitals modeling agency.

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