Others saw little issue with the ad, and that the controversy was the result of people being oversensitive. This 1921 clipping from the St. Louis Post-Dispatch, with story and drawings by Marguerite Martyn, represents the saturation newspaper coverage given to society women at a fashionable dance. A person cannot have a fashion by oneself, but for something to be defined as fashion, there needs to be dissemination and followers. This dissemination can take several forms; from the top-down (“trickle-down”) to bottom-up (“bubble up/trickle-up”), or transversally across cultures and through viral memes and media (“trickle-across”). Fashions may vary considerably within a society according to age, social class, generation, occupation, and geography, and may also vary over time.
- The terms fashionista and fashion victim refer to someone who slavishly follows current fashions.
- Fashion is the most general term and applies to any way of dressing, behaving, writing, or performing that is favored